NO MORE - The Seed Of Inspiration
where do misfit materials go when they’re rejected? Nowhere. To that we say, NO MORE.
where do misfit materials go when they’re rejected? Nowhere. To that we say, NO MORE.
Both of our founders hail from the manufacturing industry, where they witnessed firsthand the unsustainable nature of the process. Fabric waste is a colossal problem in fashion, with vast amounts of textiles ending up in landfills or incinerated annually. This wastage extends to leftover or "deadstock" material accumulating in production facilities. In response to this systemic issue, we conceived a brand focused on using pre- and post-consumer materials meaningfully. Our mission is to source and repurpose unused materials, minimizing the need for virgin materials.
Fast fashion giants exploit impulse, when what we need is mindful insight. In a world where overconsumption, overproduction and a never-ending quest for chasing the next trend is burdening the planet, we want to draw a line which asks you to consider the fact that there is plenty that already exists.
We want to steer clear of greenwashing out there and sustainability that is just surface level. Being truly ethical doesn’t have to be a boring endeavour, and keeping this in mind we want to create a fashion forward expression in the market with pieces that are authentically upcycled.
NO MORE aims to be a benchmark in responsible design as a way of life.
Why the name NO MORE?
Because if we don't act today, there may be NO MORE of the planet tomorrow.
Our website and social media channels echo this sentiment: NO MORE of more.