Starting NO MORE was the easiest decision of my life. And also the toughest. Both true at once, which nobody warns you about when you decide you want to do right by the planet.
Easy because wanting to do good costs nothing. Anyone can want that at 2am. Tough because turning that want into a business means the money doesn't show up on time, banks don't care how many oceans you're saving, and you spend half your week explaining to a customer why a "sustainable" bag costs more than one stitched together by underpaid hands and rivers nobody's cleaning up after.
Three years in now. Some days feel like we're building something real. Other days feel like screaming into a landfill and waiting for an echo. But every single time someone buys a NO MORE knowing they're picking the planet over convenience, that's the purchase that keeps the lights on and the ego in check.
Is it enough? No. Not even close. Do we need to do a lot more? Absolutely, yes.
Here's the real fight, plain and simple: getting people to choose the better product over the easier one. The guilt of buying "bad" for the planet hasn't kicked in for most people yet. Fast, cheap, instant still wins every time, guilt free. Some days that feels like convincing people spinach beats fries.
India managed to shift from junk food to reading nutrition labels before buying. That took years of noise, not one clever ad campaign. We need that same shift for what we wear and carry. Or maybe there's something else we're missing entirely.
Still figuring that out. Got a thought? Send it to praveen@nomoreofmore.com, genuinely want to hear it.
